Thursday, October 2, 2014

Meet The Woman Who's Changing The Way You Spend Your Free Time

Want to discover an underground art scene, swim with sharks or take a private food tour while you’re on vacation (or hanging out at home for the weekend), but don’t know where to begin? Meet Ruzwana Bashir, the travel junkie who can help you.

Four Seasons Puts A Pony In My Hotel Room: Customer Service, Unscripted

A humorous lesson from Four Seasons Hotels: customer service culture, training, and empowerment--vs scripted customer service at your cable company

Can The NFL Teach Businesses How To Reinvent The 'Playbook'?

You beat the odds. You worked your way to the top. You finally landed the career you’ve waited a lifetime to perform. But when your boss hands you the corporate “playbook,” you decide NOT to read it. Does this sound ridiculous? Or, does it sound awkwardly familiar?  

Locqus Joins The "Cloud Application For Tradespeople Gang

Selling technology to white-collar workers is relatively easy. These are people who use technology for their day to day work and hence can easily understand the positive impacts of new technology. Selling technology to the rest of the world (like, you know, the folks who actually make things and stuff) is much harder. The story telling is more difficult, the channels are harder to crack and the messaging is different. But with all that, technology for the rest of the workforce is super important. Technology can make work more efficient, it’s inequitable for that not to be the case across the board.

5 Ways to Hire the Best Talent for Your Startup Team

Today’s startups need the best possible talent on the planet. Great people are out there. Its up to the startup leadership to find them — or, to put it more clearly, to attract them. How do you do this? Here are 5 tips that will help you gain the best talent in the industry to grow your startup from zero to awesome. 1. Embrace remote. I had with this conversation with an entrepreneur recently: Me:  “You need to hire the best UX designer you know.” Entrepreneur:  “Yeah, but he lives in Israel.” Me:  “It doesn’t matter.” Whatever your philosophy on remote work, you’ve got to learn to accept it as today’s reality. If you want to hire the best talent, you can’t expect them to uproot, sell their apartment, move families and pets, and situate themselves into a new place. If you’re in a place where you have a huge local talent pool, then good for you. But for most of us, that’s not the case. We know a kick-ass designer in New York, a PPC wizard in Denver, and a SEO in Dubai. Moving these people is expensive, time-consuming, and completely unnecessary. Remote work is the way that people do things these days. When you hire remote, make sure that your remote workers can handle the ability to remote work. The best indication that someone is a good remote worker is if she or he has done it successfully before. Here are the four standout qualities of a great remote worker:

The Copyblogger Editorial Team’s 10 Must-Have Tools To Ensure a Smooth Workday

When I’m not reminiscing about the days of card catalogs and telephone books, I’m busy looking for ways to make my workday easier. Luckily, for those who get nostalgic like me, you don’t have to completely abandon old-school routines to fit in the contemporary content marketing world. We now have the luxury of combining classic

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Wednesday, October 1, 2014

The 7 Keys to List Posts that Are Worth Writing (and Reading)

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post. There are an awful lot of crummy ones out there.

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