Who Is More Active on Social Media? Men or Women?

Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you'll need to target. In order to save you time, I’ve analyzed all the popular social  [click to continue...]

Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference. It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us. You can try chasing trends by being a “me

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Hong Kong Protests: Beating The Media Crackdown

As Hong Kong protestors band together in opposition to Beijing’s move to wrest political power from the metropolis, the government has pulled the plug on some social media and news.

Meet The Swiss Tycoon Who Is Funding African Innovation

Jean-Claude Bastos De Morais, a success Swiss investor, is the founder of the African Innovation Foundation and the Innovation Prize of Africa

How To Deal With The Growing US Talent Miss-match

big data can help you find people with the skills you need and the subset of those people most likely to be open to a conversation about joining you.

Reckless Driving On The Rideshare Road To Brand Success?

As of September 2014, the San Francisco and app-based Uber ridesharing network of private car and peer-to-peer drivers was available in 45 countries and more than 200 cities worldwide. Lyft, which also parks their headquarters in San Francisco, is in 63 U.S. cities. True, Uber had a head start on Lyft, but still! Talk about accelerating brand growth!

Africa's Richest Man Aliko Dangote Explores New Opportunities With Dubai Sovereign Fund ICD

The Investment Corporation of Dubai (ICD), the sovereign wealth fund owned by the government of Dubai, United Arab Emirates, is exploring further investment opportunities in Africa in collaboration with Dangote Group, the Nigerian conglomerate owned by Africa’s richest man, Aliko Dangote.